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BookMaid ran a retweet campaign on Twitter, where users simply had to post:

RIT Students: Repost this tweet for a chance to WIN $25 from http://BookMaid.com, the book exchange exclusive to RIT students.

Of the participants, one would be randomly selected to win $25. @rampantglee was the winner.

View the list of participants

Why The Campaign Didn’t Work Out So Well

Though there was quite a few participants, it wasn’t as successful as expected. A $25 incentive may be enough for simply reposting a tweet, however, the problem was the lack of RIT students on Twitter, and of those, the even smaller amount are following @bookmaid. Twitter is a very viral application, however running a viral campaign can’t be viral unless there’s enough participants.

BookMaid had an exhibit set up at Imagine RIT, with an estimated 17,000-20,000 people at the festival.

Darrick Kristich, an RIT student won BookMaid’s Imagine RIT iPod Giveaway. Users who either signed up for BookMaid.com, or signed in using their existing account would be elligable to win. Darrick was given a brand new Apple iPod Shuffle.

BookMaid is also planning to attend the 2009 Imagine RIT festival.